Products related to Marketing:
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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy
**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases.The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing.Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing.Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels.Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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Social Media Marketing : Facebook Marketing, Youtube Marketing, Instagram Marketing
<h1>Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media!</h1><h3> 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing</h3><h3><i>**Facebook Marketing**</i></h3> The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It’s all presented in an easy to understand and straightforward manner. <p><b>Here are some of the things you can take away from the book:</b></p><ul><li>How to Build An Effective Business Page</li> <li>Step by Step Guide to Creating and Running Winning Facebook Ad Campaigns</li><li>4 Ways To Make Money From The Goldmine Called Facebook</li> <li>13 Killer Strategies for Building Engagement</li> <li>And much more …</li></ul><h3><i>**Youtube Marketing**</i></h3><p>While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are.</p><p><b>Some of the things that we will discuss in this book about marketing on YouTube include:</b></p><ul><li>Getting started with YouTube</li><li>Doing your first video</li><li>Understanding your audience</li><li>Providing value to the audience</li><li>Tips and strategies for you channel</li><li>How to use a conversion video to upsell your product</li><li>Promoting your videos</li><li>Creating your own AdWords campaign</li><li>Using YouTube Analytics to track your performance</li></ul><b>YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative and come up with a way to form meaningful relationships</b><h3><i>**Instagram Marketing**</i></h3><p>Do you want to increase your sales now with very little work? Do you want to increase your visibility and have many people see what your company has to offer? You are able to do all of this even if you do not have experience with any social media website!</p><p><b>Inside you will find</b></p><ul><li>The way you can create an Instagram account just for your business - no personal accounts required!</li><li>The connections that Instagram Business has with other social media websites and how you can hook new potential customers through this benefit!</li><li>Everything you need to get started with Instagram Business and how to figure out the demographics of the people who like your product</li><li>The basics of hashtagging and how that increases your profit</li><li>Quick and easy ways to ensure that you are presented as a better candidate online than any of your competitors!</li><li><b>And more…</b></li></ul><h3>Money doesn’t grow on trees, so don’t sit there and wait... Start by taking this Box Set!</h3>
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Essentials of Health Care Marketing
Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care.Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new or expanded content on social media and digital marketing, a thorough consideration of ethics, the impact of technology on marketing and health care, and additional multimedia to add relevance and further engage students. New to the Fifth Edition:- New chapter on Marketing in the Digital Age discusses new disruptive competitors in health care, digital influences along the stages of the patient journey, the Internet of Things (IoT) and its effect on marketing, and more.- Sixteen new cases highlight the impact of COVID-19, the marketing of the patient portal, the impact of mergers in health care on organizational culture, social media influences, and related current topics. - Links in every chapter connect students to valuable digital resources, including video and web links that illuminate chapter concepts and provide a basis for classroom discussion. - New & expanded discussion of technology throughout the text, including the use of artificial Intelligence (AI), big data, and virtual focus groups in market research; OTT distribution models such as Apple TX and Roku in advertising, and how technology impacts aging place for growing senior demographic.- Significantly enhanced discussion of transparency in government, consumer, and corporate responses around price, including a new section on value-based payment models. - New capstone chapter (16) on ethical considerations in marketing covers areas of topical interest and debate in health care marketing.
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What are marketing strategies for affiliate marketing?
Marketing strategies for affiliate marketing include identifying the target audience and creating content that resonates with them, leveraging social media and email marketing to promote affiliate products, and building a strong personal brand to establish trust and credibility with the audience. Additionally, creating valuable and informative content such as reviews, tutorials, and comparison guides can help drive traffic and conversions. It's also important to continuously analyze and optimize the performance of affiliate marketing campaigns to maximize results.
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What is the difference between the marketing mix and marketing strategies in the marketing process?
The marketing mix refers to the set of tactical tools that a company uses to promote its products or services, including the 4Ps: product, price, place, and promotion. On the other hand, marketing strategies are the overall approach or plan that a company develops to achieve its marketing objectives. While the marketing mix focuses on the specific elements of the marketing plan, marketing strategies encompass the broader decisions and actions taken to achieve the company's goals. In essence, the marketing mix is a part of the marketing strategy, as it outlines the specific tactics to be used to implement the overall strategy.
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What is the difference between marketing and international marketing?
Marketing refers to the process of promoting and selling products or services to consumers within a specific market or region. It involves understanding consumer needs, creating and communicating value, and building relationships with customers. International marketing, on the other hand, involves marketing products or services to consumers in multiple countries or across different regions. It requires a deep understanding of cultural, economic, and political differences, as well as the ability to adapt marketing strategies to diverse markets. International marketing also involves navigating trade regulations, currency exchange rates, and global distribution channels.
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What is the relationship between marketing objectives and marketing strategies?
Marketing objectives are the specific goals that a company wants to achieve through its marketing efforts, such as increasing brand awareness or driving sales. Marketing strategies, on the other hand, are the plans and tactics that a company uses to achieve those objectives, such as social media campaigns or targeted advertising. The relationship between the two is that marketing strategies are the means by which a company works towards its marketing objectives. In other words, the strategies are the actions taken to reach the desired outcomes outlined in the objectives. Therefore, the two are closely linked and should be aligned to ensure that the marketing efforts are effective in achieving the desired goals.
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Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and quality of life.Measures of firm performance covered include the marketing implications of financial accounting, customer feedback metrics, drivers of brand equity, brand failure, market orientation capabilities, and multichannel attributions.Measures of social interaction encompass environmental and social performance, social networks, and attitudinal word-of-mouth drivers.The final chapter is devoted to measures related to societal outcomes and focuses on attractiveness of inner city for society. Each chapter presents thought-provoking discussions and new insights which will be relevant to researchers, professionals and students of marketing, branding and consumer behaviour
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Marketing Nutrition : Soy, Functional Foods, Biotechnology, and Obesity
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective.Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias.Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition.Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes.The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle.The key problem with marketing nutrition remains, after all, marketing.
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Communication and Health : Media, Marketing and Risk
This book explores the unique contribution that critical communication studies can bring to our understanding of health.It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks.Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality.They engage with historical and contemporary issues, offering readers theoretically grounded perspectives.At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
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Marketing
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society. Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation.Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals.Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory.New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further. An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn.It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book
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What is the difference between influencer marketing and viral marketing?
Influencer marketing involves collaborating with individuals who have a dedicated and engaged following on social media to promote a product or service. The goal is to leverage the influencer's credibility and reach to drive brand awareness and sales. On the other hand, viral marketing aims to create content that spreads rapidly and organically among a large audience, often through social sharing. The key difference is that influencer marketing involves partnering with specific individuals, while viral marketing relies on creating highly shareable content that resonates with a broad audience.
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What is the difference between viral marketing and referral marketing?
Viral marketing involves creating content that spreads rapidly through online platforms, often through social sharing and word-of-mouth. It relies on creating engaging and shareable content that encourages people to pass it along to others. On the other hand, referral marketing involves leveraging existing customers to refer new customers to a business. This is typically done through incentivizing current customers to recommend the product or service to their friends and family. While viral marketing focuses on creating shareable content, referral marketing relies on personal recommendations from existing customers.
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What is the difference between marketing communication and dialogue marketing?
Marketing communication is a one-way communication process where a company sends out messages to its target audience through various channels such as advertising, public relations, and sales promotions. It is focused on creating brand awareness and promoting products or services. On the other hand, dialogue marketing is a two-way communication process that focuses on building relationships with customers through personalized and interactive communication. It involves engaging in conversations with customers, gathering feedback, and providing personalized offers and information based on customer preferences. Dialogue marketing aims to create a more personalized and engaging experience for customers, leading to stronger relationships and increased customer loyalty.
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What is the difference between marketing measures and marketing strategy?
Marketing measures refer to the specific tactics and actions that a company takes to promote its products or services, such as advertising, social media campaigns, or sales promotions. These measures are the specific activities that are implemented to achieve the company's marketing goals. On the other hand, marketing strategy refers to the overall plan or approach that guides the company's marketing efforts. It involves identifying the target market, understanding customer needs, and determining how the company will position its products or services in the market. In essence, marketing measures are the specific actions taken to implement the marketing strategy.
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